Writing vs. Marketing—Balancing the Scales

It seems that there are two sides to the coin of being a writer. The first side is writing process and everything related to the it, such as conducting research, sharing drafts with beta readers and critique groups, and editing. The second side is marketing. Writers need to build a network and an online presence so that potential readers will know of the writer and their creative output.

When I started writing as a kid, I didn’t give much thought to marketing. Perhaps I thought the publishers would do all of that, or it would magically take off. I couldn’t have been more wrong. I had to learn that without marketing, people outside of my family and friends would never hear of my work. If the general public isn’t aware of a book’s existence and if they don’t leave reviews, there will be no sales. Fortunately, I was able to get started on building a network once I joined the Maryland Writers’ Association and attended their conferences. I also began to build my digital platform.

I started to do a lot more online marketing as a result of the pandemic, especially by following certain hashtags on Twitter, eager to create as much exposure for my blog and books as possible. I’ve referred to WordPress, Facebook, and Twitter as the Big Three, with LinkedIn and Tumblr coming in next. Now, I am glad for the learning experience as well as for the genuine connections that I have made within my network, with people who’ve been kind and supportive. But at the same time, I feel as if I hit a roadblock—I’m not writing as much as I used to. Some writers I know had a massive creative output during the shutdown. I didn’t. Lately I’ve come to realize a simple truth: I’ve been spending too much time online, and not necessarily in a good way.

It’s easy to be tempted to check various social media accounts to the point where it becomes a habit, just like how I was creating exposure on Twitter but often scarcely interacting with other people. There’s that famous quote of how being a good writer is 3% talent and 97% not being distracted by the internet. That has never been clearer to me than now. In the past, long before I’d had all these social media accounts, I got distracted from writing by a number of things. I had schoolwork that took precedence, and once I entered the workforce, that too has taken up a lot of my time. Free time, it seems, has been taken up by the Internet and social media. In other words, the balance scales were tipped too far in one direction.

So how to find a balance? Well, I’ve started off by limiting how many times I login to each social media account to three or fewer a day, with each at different intervals (morning, afternoon, evening). It’s a start, to keep me from desiring to checking all the time but not checking enough. But I know I need to do more. I need to mind the time and online activity, and make it more meaningful. And I need to train my mind more to focus on writing when I do have time that isn’t devoted to work, social media, etc.

Now, I need to work on trying to have some output each day, whether in my journal (which I haven’t been diligent with) or editing or story work. I cannot just write when I’m in the mood, but at the same time I feel if I’m not enthusiastic, it won’t be good. Many successful writers became so from diligent, constant effort. I’m on a quest, you could say, to find that balance again and beat this writer’s block. Hopefully soon, the words will start flowing again.

Perseverance and Faith

This is a guest sermon I gave at Nichols-Bethel United Methodist Church yesterday, discussing the importance of perseverance in writing and in other aspects of my life. Even if you’re not religious, I hope you’ll listen to this message and that it touches a base with and inspires you. Perseverance is vital to life, and for me, praying to God has helped me to keep persevering.

Five Years of Blogging

This month will mark this website’s 5th anniversary (twelve days from today, to be exact)! I’d already done a post looking back after two years, but five years is one of those major milestones that several people mark. So here’s a summary of what this website has seen and went through in five years.

I started out knowing nothing other than I had to set one up in advance, as many friends had advised me so. I looked at other indie authors’ sites to see what I should do, made some choices of my own, and took advice from others about what to include and how to improve it. Over these five years, the website has gone through a facelift as well as a change in domain name. I learned a lot as I went along.

This post is my 60th. I started out discussing personal insights and aspects in the craft of writing, and have since expanded to marketing and sharing books in my inscribed collection as a means to promote other authors. I’ve made guest appearances on many other authors’ blogs too, the majority of which were interviews about me and my work. All can be found on my site’s blog page.

When I started this site, I had two publications in poetry and creative nonfiction, respectively. The latter prompted me to create a Facebook Author page (two months prior to the website). Because of this website, I set up accounts on Twitter and Tumblr, and found new ways to be active on YouTube and Goodreads. And now I have an Amazon Author page!

This website has witnessed more publications in poetry, short stories, and the biggest of all, my novel Mystical Greenwood (which was also a finalist for an award). The Nightmare Whispers anthology series came out a week ago, and Fae Dreams, also from Fae Corps Inc, yesterday. More are in the works, and/or are awaiting publication. Here’s a teaser in an old open mic reading I did at the MWA in Annapolis of some short stories:

This website has been used to promote my work as well as many events that I’ve participated in, in-person as well as virtual. I have acquired followers and readers from all over the globe!

The top ten places from which I’ve had views as of now:

  1. United States
  2. United Kingdom
  3. India
  4. Canada
  5. Australia
  6. China
  7. Brazil
  8. South Africa
  9. Ireland
  10. Philippines

Last month, in fact, had more views than any other month before it, and the day with the most views (as of this moment) when my last post came out.

It has been quite a journey so far. Who can say where I’ll be in ten years? All I know is that I must keep pressing on, learning and experimenting.

‘Through the Eyes’ of a Fantasy Writer

Here is my latest guest appearance, with the talented poet and blogger Vatsarah Stavyah, in which I discuss being a writer as well as my novel Mystical Greenwood:

‘Through the Eyes’ of a Fantasy Writer

Many thanks to Vatsarah for this opportunity!

And for those of you haven’t seen or heard yet, I am going to have some short works appearing in two anthologies from Fae Corps Inc, Fae Dreams and Nightmare Whispers, Volume II, scheduled to be released on Halloween! Another poem will be appearing in another upcoming anthology from Indie Blu(e) Publishing titled As the World Burns. Be sure to keep an eye on my poetry and new short story page for future links!

Also, as today is 9/11, I ask for a moment of remembrance for those who died on this day 19 years ago, and for those who were affected by it.

An Author’s Experience of Marketing during COVID

During the COVID-19 crisis, a number of marketing opportunities opened up for me. I’ve already shared a few of them in previous posts, but here are others.

Here is a guest post that I did for author C. A. Campbell, in which I discuss how online marketing took on a greater role during the stay-at-home order, especially with Twitter and certain hashtags:

An Author’s Experience of Marketing during COVID

Many thanks to C. A. Campbell for the opportunity to speak about it!

As I mentioned in my guest post for Campbell, I appeared Live on Twitter as part of a virtual book tour sponsored by Our Own Write, which had been set up in response to the fact that several writers’ conferences had to be cancelled due to the crisis, including, in my case, the Maryland Writers’ Conference.

In the tour, I read an excerpt from Mystical Greenwood and answered questions. My broadcast got cut off in the middle due to technical issues, and I had another issue with the camera, which is why a good part of it is “black,” but at least I didn’t get cut off during the reading part.

Part I:

Part II:

Still, I enjoyed the experience very much.

Go check them out if you have a book that you want to promote at their future events! I highly recommend them.

Finally, though this was in the works beforehand, I did a short interview with the British-based Chat and Spin Radio. I appear 25 minutes in:

Chat & Spin April 11 Part 3B

Overall, yes, marketing changed quite a bit because of COVID19 and staying home. But, as I said in my guest post for Campbell, it’s all about pressing on.

Double Feature: Two Recent Guest Appearances

Many thanks to author C. L. Schneider for including my book among her newsletter’s guest indie authors!

The Latest News, Events, and Updates from clschneider.com

The link to the second appearance in this post’s title, sadly, is no longer active. But this was basically its content:

Mystical Greenwood, Book I of One with Nature

Publisher: Mockingbird Lane Press

Dermot is a fifteen-year-old boy living in the land of Denú who has always longed for something more in life. His life changes when he encounters a gryphon and a mysterious healer. Drawn into a conflict against one determined to subjugate the kingdom, Dermot and his brother Brian are forced to leave their home.

A legendary coven must now reunite, for they are Denú’s greatest hope. In the course of meeting unicorns and fighting dragons and men in dark armor, Dermot discovers a deep, sacred magic that exists within every greenwood he crosses through, but his own role in this conflict is greater than he suspects. Can he protect those he loves, or will all that’s good be consumed by darkness?

Available in Paperback, Kindle, and Nook:

Amazon

Barnes & Noble

Books-A-Million

Deviant Art

Goodreads

Andrew McDowell has been writing since he was a child. He has written and published fiction, poetry, and creative nonfiction. He studied at St. Mary’s College and the University of Maryland. Andrew is a member of the Maryland Writers’ Association and an associate nonfiction editor for the literary magazine JMWW. His novel Mystical Greenwood was a Finalist in the 2019 American Fiction Awards for Fantasy: Epic/High Fantasy, and he won second place in the creative nonfiction category of the 2014 Maryland Writers’ Association’s Literary Contest for his essay on his experiences with Asperger syndrome.

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Author Interview with M. J. Patrick

If you haven’t yet, check out my interview with fellow author and MWA member M. J. Patrick! Many thanks, M. J., for this opportunity!

via Indie Author Spotlight: Andrew McDowell

Looking Back on Summer

This summer has been eventful. In June I appeared on the ArtistFirst Radio Network, which is highly supportive of independent authors:

Not long after that, I went to a wonderful family reunion. I signed their copies of Mystical Greenwood, and they surprised me with a special cake! Here’s a picture of the cake, along with some pictures of relatives from later on with their copies:

Most recently I made an appearance at the Crofton Library, where I talked about how I came to be published, and featured a musical performance of the two songs in Mystical Greenwood by their composer, Lee J. Chapman, and his associates:

Be sure to check my Events page for upcoming appearances in autumn and winter!

Don’t forget to purchase your copy of Mystical Greenwood, and post a review when you’re done! Every review helps! Please spread the word! Recommend it to your local bookstore and/or library! It is available from the following sites:

US$:  Amazon  |  B&N  |  BAM!  |  Goodreads

UK£Amazon.co.uk  |  Foyles

In addition, you can purchase mugs, greeting cards, postcards, magnets, mouse pads, and coasters featuring the cover art, as well as prints, on Deviant Art! If you’re a fan, show it!

Don’t forget to subscribe to receive new blog posts, and check out my Blog page to catch up on old ones! Be sure to visit me on social media too:

Facebook  |  Twitter  |  YouTube  |  Tumblr

Kindle Users, It’s Finally Here!

Mystical Greenwood RGBThat’s right! Mystical Greenwood is now available in Kindle from Mockingbird Lane Press on Amazon AND Amazon.co.uk!

As a friendly reminder, you can reserve the paperback through Amazon and Barnes & Noble. If you’re in Britain, it’s also available through Amazon.co.uk and Foyles Bookstore. Additional outlets can be found for both versions via Goodreads.

You can also try ordering directly at your local bookstore. That can help get it on shelves for other readers to find. If you belong to a book club, I hope you’ll recommend it to your fellow members! Your reviews will help me and this book immensely. Spread the word!

And don’t forget, if you become a fan, you can order merchandise with the cover art at Deviant Art!

Status of Mystical Greenwood

I’m sure many of you are eager to hear the status on Mystical Greenwood. So as a little treat on this Christmas Day I thought I’d share some updates.

To begin with, if you haven’t yet be sure to watch the book trailer!

Many thanks to Jamie Johnson of Mockingbird Lane Press for an excellent job, and also to songwriter Lee Chapman for the wonderful musical score. Some of you already know this, but Mystical Greenwood includes within its story the lyrics I wrote for two songs. Lee has composed music for both of them. The music in the trailer is for one of those songs.

I’ve gotten through the hard proof round of editing. It sure was a thrill to hold my book in my hands. I do not have an official release date yet, but it looks like Mystical Greenwood may be ready sometime in the coming months! I’ll make an announcement when it’s available. The cover art should follow on Deviant Art soon after the book’s publication.

As you saw from the trailer, when it’s officially released, it will be listed on Amazon and Barnes & Noble. It will be available in both paperback and e-book (downloadable to Kindle and Nook). Be sure to check the Events page for future events. I definitely want to organize a launch party once the book is released.

I’m looking forward to the new year! Once again, I’m thinking of resolutions. Those pertaining to writing include completing at least one draft of a new book (specifically those two that are in progress), and of course making Mystical Greenwood a success. You can help me there by reading it, reviewing it, and spreading the word.

Happy Holidays!