An Author’s Experience of Marketing during COVID

During the COVID-19 crisis, a number of marketing opportunities opened up for me. I’ve already shared a few of them in previous posts, but here are others.

Here is a guest post that I did for author C. A. Campbell, in which I discuss how online marketing took on a greater role during the stay-at-home order, especially with Twitter and certain hashtags:

An Author’s Experience of Marketing during COVID

Many thanks to C. A. Campbell for the opportunity to speak about it!

As I mentioned in my guest post for Campbell, I appeared Live on Twitter as part of a virtual book tour sponsored by Our Own Write, which had been set up in response to the fact that several writers’ conferences had to be cancelled due to the crisis, including, in my case, the Maryland Writers’ Conference.

In the tour, I read an excerpt from Mystical Greenwood and answered questions. My broadcast got cut off in the middle due to technical issues, and I had another issue with the camera, which is why a good part of it is “black,” but at least I didn’t get cut off during the reading part.

Part I:

Part II:

Still, I enjoyed the experience very much.

Go check them out if you have a book that you want to promote at their future events! I highly recommend them.

Finally, though this was in the works beforehand, I did a short interview with the British-based Chat and Spin Radio. I appear 25 minutes in:

Chat & Spin April 11 Part 3B

Overall, yes, marketing changed quite a bit because of COVID19 and staying home. But, as I said in my guest post for Campbell, it’s all about pressing on.

Double Feature: Two Recent Guest Appearances

Many thanks to author Yari Garcia for featuring Mystical Greenwood as part of her book blog tour series! And to author C. L. Schneider for including my book among her newsletter’s guest indie authors!

Here are links to both:

Indie Spotlight: Mystical Greenwood

The Latest News, Events, and Updates from clschneider.com

Interview with author Andrew McDowell

This is my second guest appearance on Ari Meghlen’s blog. Many thanks again to Ari for this opportunity, and if you’re a writer looking to do an interview, I highly recommend her site.

Official Author Website of Ari Meghlen

Today I welcome back author and good friend of mine, Andrew McDowell who has shared his advice with us before.  Today he agreed to do an author interview.  Check out his answers below 🙂

Interview with author Andrew McDowell.  Image:  Speechbubbles

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A Contract has been Signed!

Yes! I’m happy to announce that I’ve signed a contract with Mockingbird Lane Press to publish my fantasy novel.

I’m very grateful to all my family and friends for believing in me. I wouldn’t have gotten this far without your support.

Now it’s only a matter of time. Updates will be posted to this blog. Be sure to visit my Facebook page and YouTube channel if you haven’t yet!

Social Media

Social media is without a doubt one of the greatest technological advancements in modern times. Gone are the days when the only way to spread word by handwritten letters or word of mouth. Now in the computer age people can communicate with one another in the blink of an eye. For a writer, social media has become indispensable for informing prospective readers of theirs and their work’s presence, especially for the unknown writer trying to establish a foot in the writing world. Yet social media, like the writing world, is a vast ocean filled with fish. Each writer must find ways to make him or herself stand out.

When I first started writing I used word of mouth to talk about it. Still, I was young and woefully unprepared for marketing (I certainly was not ready for publication either). Throughout high school I was not on social media of any kind, and would really not get into it until after college.

In addition to this website/blog, I have a Facebook page and a YouTube channel. In observing site stats, I can see it has gotten far more referrals from Facebook than anywhere else. Several friends from the Maryland Writers’ Association created a public page that anyone can like and follow. I knew at some point I ought to create one of my own, but it was not until my first writing award in the MWA creative nonfiction contest and agreeing to read from it in Baltimore that I finally got around to that. I invited all my connections to like the page, and still do.

Almost instantly, inquiries were made on the page regarding my website. I hesitated to create one because I hadn’t published much, nor had I found a publisher for my novel. Nevertheless, I wondered if I should start early. At a meeting of the Annapolis chapter of the MWA, I talked about it with a friend. She encouraged me to start right away, so I did. Website building blogging, and specifically WordPress, were the topic of discussion at a previous meeting. So I decided to go with WordPress. I started with one visual theme, but another site I formerly followed already used it. Eventually I grew dissatisfied. I knew I needed to find something different. Eventually after looking at many other themes, I chose the one I have now. Like in all aspects of writing and social media, I have continued to learn through trial and error to refine my site’s image.

My site’s domain name was not my first choice. I originally hoped to use my first and last name, like many writers’ professional websites. Unfortunately it had already been taken. My first post appeared the month after I created my site. In future I hope to use my blog to make announcements about and market my work. For now, I have been discussing my experiences and beliefs I have formed about writing. I do sometimes wish there were more likes and comments, but I have learned it is not always easy to catch people’s interest. Sometimes to do so, the old ways like word of mouth are best. Still, not everyone you invite responds. Some prefer not to subscribe. It is something we all must learn to accept. No one can be forced to subscribe or even view a site. All you can do is invite them.

Social media has a dark side too. We all must strive to remain dignified and respectful when many others will not be, which is not always easy. In the past on Facebook I have at times written without thinking, or were distracted or having a bad day. Some friendships were broken as a result, despite my attempts to make amends. Lesson learned; we are all people with feelings, opinions, and flaws. At times I fear I might become trapped within my own creation. I have to do my best to restrict myself sometimes; to know to when to stop. Social media can be like public appearances in that you need to guard your private life outside of them. Sometimes it feels like I spend too much time on it, and I have to be mindful there too. It is good to unplug sometimes and get away from it all, to enjoy life and discover true inspiration.

As mentioned earlier, I am also using YouTube. I uploaded my first video back in April from the Open Mic I participated in that month. There have not been any more at the moment. In the future I hope to change that, with more appearances, book trailers, and other videos. I have created a presence on social media and acquired a following. I sometimes fear I will run out of ideas to blog about before a publisher accepts my manuscript. I can only hope this platform will continue to grow, and that I will continue to learn new ways to market my work and presence so they stand out.