An Author’s Experience of Marketing during COVID

During the COVID-19 crisis, a number of marketing opportunities opened up for me. I’ve already shared a few of them in previous posts, but here are others.

Here is a guest post that I did for author C. A. Campbell, in which I discuss how online marketing took on a greater role during the stay-at-home order, especially with Twitter and certain hashtags:

An Author’s Experience of Marketing during COVID

Many thanks to C. A. Campbell for the opportunity to speak about it!

As I mentioned in my guest post for Campbell, I appeared Live on Twitter as part of a virtual book tour sponsored by Our Own Write, which had been set up in response to the fact that several writers’ conferences had to be cancelled due to the crisis, including, in my case, the Maryland Writers’ Conference.

In the tour, I read an excerpt from Mystical Greenwood and answered questions. My broadcast got cut off in the middle due to technical issues, and I had another issue with the camera, which is why a good part of it is “black,” but at least I didn’t get cut off during the reading part.

Part I:

Part II:

Still, I enjoyed the experience very much.

Go check them out if you have a book that you want to promote at their future events! I highly recommend them.

Finally, though this was in the works beforehand, I did a short interview with the British-based Chat and Spin Radio. I appear 25 minutes in:

Chat & Spin April 11 Part 3B

Overall, yes, marketing changed quite a bit because of COVID19 and staying home. But, as I said in my guest post for Campbell, it’s all about pressing on.

21 thoughts on “An Author’s Experience of Marketing during COVID

  1. So happy to hear that the pandemic didn’t slow your book marketing prowess down! It’s tough enough book marketing and promoting in those pre-Covid times! Wink. All the best, Andrew! You deserve much success, my friend!

    Liked by 1 person

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