During the COVID-19 crisis, a number of marketing opportunities opened up for me. I’ve already shared a few of them in previous posts, but here are others.
Here is a guest post that I did for author C. A. Campbell, in which I discuss how online marketing took on a greater role during the stay-at-home order, especially with Twitter and certain hashtags:
An Author’s Experience of Marketing during COVID
Many thanks to C. A. Campbell for the opportunity to speak about it!
As I mentioned in my guest post for Campbell, I appeared Live on Twitter as part of a virtual book tour sponsored by Our Own Write, which had been set up in response to the fact that several writers’ conferences had to be cancelled due to the crisis, including, in my case, the Maryland Writers’ Conference.
In the tour, I read an excerpt from Mystical Greenwood and answered questions. My broadcast got cut off in the middle due to technical issues, and I had another issue with the camera, which is why a good part of it is “black,” but at least I didn’t get cut off during the reading part.
Still, I enjoyed the experience very much.
Go check them out if you have a book that you want to promote at their future events! I highly recommend them.
Finally, though this was in the works beforehand, I did a short interview with the British-based Chat and Spin Radio. I appear 25 minutes in:
Overall, yes, marketing changed quite a bit because of COVID19 and staying home. But, as I said in my guest post for Campbell, it’s all about pressing on.
Andrew McDowell 
Always good to put yourself out there and promote your book!❤️
>
LikeLiked by 1 person
Thank you.
LikeLike
So happy to hear that the pandemic didn’t slow your book marketing prowess down! It’s tough enough book marketing and promoting in those pre-Covid times! Wink. All the best, Andrew! You deserve much success, my friend!
LikeLiked by 1 person
Thank you, Sharon. I certainly learned a lot of new things, and I think the prowess in fact sped up! I wish you the best of success too!
LikeLiked by 1 person
I’m really impressed by all these things where you put yourself out there. I’d hire a lookalike actor to impersonate me I think haha. 😅
LikeLiked by 2 people
I’m always nervous, but as they say, the show must go on.
LikeLiked by 1 person
Very true. Maybe I could go the Sia route and do the lovely wig and bow. 😉🎀
LikeLiked by 1 person
I love hearing about your marketing success, I’ll be sure to check out that post. And congratulations on the virtual book tour, great reading.
LikeLiked by 1 person
Thank you.
LikeLiked by 1 person
Hope you enjoyed my guest post and radio interview.
LikeLiked by 1 person
I didn’t realize that it was possible to do live broadcasts on Twitter. Learned something new!
LikeLiked by 1 person
Yep!
LikeLiked by 1 person
🙂
LikeLiked by 1 person
That’s great👏
LikeLiked by 1 person
Thank you.
LikeLiked by 1 person
Wish twitter notified me when you went live.
LikeLiked by 1 person
Reblogged this on Writing with an Open Heart.
LikeLiked by 1 person
I’ve gotten into podcasting recently. Have you thought of marketing your publications this way?
LikeLiked by 1 person
I’ve got a podcast interview scheduled to appear soon.
LikeLike
I love how innovative you’re being. Always onwards and up. Great interview too! 💜
LikeLiked by 1 person
Thank you!
LikeLiked by 1 person
You seem to have a good Maryland network and good ideas to publicise.
LikeLiked by 1 person
The Maryland Writers’ Association has certainly been extremely beneficial to building my network.
LikeLiked by 1 person